• Newsletter
  • Jobs
  • Contact
  • 🔵 "It should surely be about giving people a great, durational experience of music and entertainment"
    November 19, 2025
    Part two of our chat with Aaron Skates, founder of Cantilever
  • 🔵 "Build a sustainable business and get value over to musicians and journalists"
    November 17, 2025
    A chat with Aaron Skates, founder of Cantilever
  • 🔵 Spotify Netherlands' Viral Chart is flooded with AI-generated, far-right racist tracks
    November 10, 2025
    Racism, AI, Antifa responses, all playing out on the world's biggest music streaming platform
  • 🔵 Let's talk about Universal's deal with Udio
    October 31, 2025
    So many questions…
  • 🔵 Further small signs of consumer fatigue with Spotify
    October 30, 2025
    Plus: what's going on with that Massive Attack Spotify boycott?
  • 🔵 Correctly predicting Spotify's AI move
    October 22, 2025
    (Not that I can prove it now as Music Business Worldwide beat me to it 😆)
  • 🔵 How Suno poses as a third-party to try and hype its product
    October 9, 2025
    Is it wrong? Not technically… but it certainly suggests desperation.
  • 🔵 Let's talk about Universal's Fan Pass
    October 3, 2025
    The giant has now moved further into capturing fan data directly, and that is something to be wary of
  • 🔵 Is Spotify getting rattled?
    September 30, 2025
    Defensive PR, a change of heart on AI, now Ek moving to an Exec Board role… what gives?
  • 🔵 Majors (and more): beware process-led optimisation
    September 25, 2025
    Everyone is focused on optimising and refining – and that's a bad idea
  • 🔵 The erosion continues… but the fight back gains momentum
    September 19, 2025
    Is the turning point finally approaching?
  • 🔵 The irritating totality of talk around AI
    September 11, 2025
    AI's chance in music are being hobbled by the irritating hyperbole
  • 🔵 So… when will change come?
    August 15, 2025
    The drawn-out threat of the Constant Now
  • 🔵 Is a legendary, globally-known indie about to sell up to a major?
    July 22, 2025
    Rumours abound… but there's a point here most are missing
  • 🔵 Want to take on the majors? Stop talking, start acting.
    July 17, 2025
    The only way to take on the majors is by out-manoeuvering them – and some companies are starting that fight.
  • 🔵 Universal/Downtown gets personal, but it all misses the point
    July 4, 2025
    Irrespective of who wins, nobody is working to raise the value of music itself
  • 🔵 Immersive audio and re-establishing music's value
    June 19, 2025
    Could formats like Dolby Atmos provide a path to a better music experience?
  • 🔵 The exit plans for indie labels
    June 12, 2025
    Many owners of large indies are approaching retirement point. What happens next?
  • 🔵 Music needs to find its own path again
    June 3, 2025
    Big Tech and music are now fundamentally moving in opposing directions, and change is needed
  • 🔵 Reviewing the "time spent to money earned" ratio for artists
    May 22, 2025
    Is time being spent in all the wrong places?
Motive Unknown logo
Follow us on:
  • bluesky
  • substack
  • instagram
  • Privacy Policy

© 2025 Motive Unknown