Artists & Managers

As the music industry continues to evolve, Motive Unknown has crafted an artist services offering designed to put more power back into the hands of artists, ensuring they operate at peak efficiency.

Whether we’re supporting all facets or focusing on specific areas of an artist’s career, our adaptable approach allows us to seamlessly integrate into an existing structure or help build a new one from the ground up.

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Strategy & Planning

Our approach begins with a comprehensive audit of the artist’s online presence, followed by building an enhanced ecosystem that seamlessly integrates all aspects of their career. We believe in placing data at the heart of an artist’s strategy, empowering them to make informed decisions – and we are experts at making this happen.

Motive Unknown bring many years of experience to help you build business and marketing strategies that are right for your unique setup. We have worked with a huge variety of artists in the past, and thrive on scenarios where we can help artists who want to think differently. 

CRM & Owned Platforms

We strongly believe that taking back control of your rights and career should also mean taking ownership of the connection with your fanbase. 

Music marketing has been too focused on third party platforms that limit access to your core fans. There is a very important place for social media and streaming platforms in your marketing mix, but driving core fans into places where you can own the connection is vital. 

To this end, we often advocate for artists to focus on building websites, CRM, email, membership communities and more into the centre of their campaigns.

E-commerce

A natural progression – and benefit – of owning this fan relationship is the ability to sell directly and drive revenue. We can work with you every step of the way, from choosing the right partners and getting a best-in-class technical setup in place, to executing campaigns that drive provable, direct return on investment.

Data Management & Paid Marketing

We firmly believe data should be centralised around the artist to empower them as much as possible, and we are specialists in making that happen. 

We often plan and execute paid marketing campaigns that work across an artist’s whole business, internationally. These cover music campaigns, direct ecommerce, live and beyond.

With all data centralised within artist-owned accounts we can provide complete transparency, and can use data far more effectively than in the usual siloed approach to music marketing.

Social Media Organisation & Planning

We do not handle social media management in the traditional sense, purely because experience has taught us that the best and most effective social strategy is to have someone much closer to the band work closely with the artist to deliver the best and most authentic content possible.

What we do work on however, is facilitating the organisation and planning of social media content and posts. To that end we have created our own social media planner which allows both artist and manager to see posts on a calendar schedule, as well as approve all posting prior to it going live. We are also able to advise on the best content to use, and when to use it.

What Is It Like Working With Motive Unknown?

Current & Past Artist Clients