Motive Unknown was formed by Darren Hemmings in 2011. The company's first client was a then-unknown band called alt-J, whose first album proceeded to win the Mercury Prize, BRITs nominations and more. Since then the company has built a reputation in the music industry for its strategic digital marketing, working on a multitude of chart-topping albums. In more recent times the company has branched out beyond music, taking on clients in fashion, audio hardware and more.


The Motive Unknown Podcast is a monthly talk show around the latest developments in the music industry. Hosted by Darren Hemmings and David Emery, the show digs through the latest trends in music and tech and also answers questions from listeners relating to both the industry developments and music marketing in general. Listen to the latest episode below.

Latest episode

Episode 16: Spotify 'sponsored songs', JAY-Z's Tidal exclusive & more