Motive Unknown was formed by Darren Hemmings in 2011. The company's first client was a then-unknown band called alt-J, whose first album proceeded to win the Mercury Prize, BRITs nominations and more. Since then the company has built a reputation in the music industry for its strategic digital marketing, working on a multitude of chart-topping albums. In more recent times the company has branched out beyond music, taking on clients in fashion, audio hardware and more.

  • Darren

    Darren Hemmings


    Starting his career at Sony Music back in 1997, Darren has spent many a year studying the music business in particular, but marketing and strategy in popular culture in general too. In addition to running the company Darren is also the main force behind the Daily Digest newsletter, and co-presents the Motive Unknown Podcast alongside Kobalt's David Emery.

  • Tom & Oscar

    Tom Packer


    Before joining Motive Unknown in Spring 2016 Tom spent 9 years heading up all things digital on the management side for artists such as Moby, Robyn, M83, Röyksopp, The Knife and Fever Ray among others.

  • ROB

    Rob Nancollas

    Digital Marketing Assistant

    Rob joined Motive Unknown in October 2016 after working at Warner Music and Sony Red. Rob takes a prominent role in the day to day running of our digital campaigns, and works closely with clients to create new ideas.


The Motive Unknown Podcast is a monthly talk show around the latest developments in the music industry. Hosted by Darren Hemmings and David Emery, the show digs through the latest trends in music and tech and also answers questions from listeners relating to both the industry developments and music marketing in general. Listen to the latest episode below.

Latest episode

Episode 17: Facebook's music move, Apple Music bundling & Taylor Swift