Motive Unknown was formed by Darren Hemmings in 2011. The company's first client was a then-unknown band called alt-J, whose first album proceeded to win the Mercury Prize, BRITs nominations and more.

Since then the company has built a reputation in the music industry for its strategic digital marketing, working on a multitude of chart-topping albums, award winning venues and festivals as well as directly with forward thinking artists and managers across their whole digital business.

In more recent times the company has branched out beyond music, taking on clients in fashion, audio hardware and more.

  • Darren Hemmings

    Darren Hemmings

    Managing Director

    Starting his career at Sony Music back in 1997, Darren has spent many a year studying the music business in particular, but marketing and strategy in popular culture in general too. In addition to running the company Darren is also the main force behind the Daily Digest newsletter, and co-presented the Motive Unknown Podcast alongside Kobalt's David Emery.

  • Tom Packer, Director

    Tom Packer


    Before joining Motive Unknown in Spring 2016 Tom spent 9 years heading up all things digital for artists such as Moby, Robyn, M83, Röyksopp, The Knife and Fever Ray among others. Covering all aspects of their businesses from album releases, to touring and various side projects.

  • Matt Cheetham, Director

    Matt Cheetham


    Matt has a background in digital marketing, technology, content production and content distribution on emerging digital platforms. He's particularly interested in digital innovation, engagement and how technology can be used to personalise interactions to effectively communicate information and ideas.

  • Rob Nancollas, Digital Marketing Manager

    Rob Nancollas

    Marketing Manager

    Rob joined Motive Unknown as in October 2016 after working at Warner Music and Sony Red. Rob takes a prominent role in the day to day running of our digital campaigns, and works closely with clients to create new ideas.

  • Hugo Laing, Digital Marketing Assistant

    Hugo Laing

    Marketing Manager

    Hugo joined Motive Unknown in July 2018 from artist management company Night Department. There he managed the ongoing digital strategy for artists on their roster and beyond – across record releases, live, and brand partnerships.

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    Corporate Relations

    Pork joined Motive Unknown in October 2018. With 8 years' experience in procuring fuss from anyone he meets, we felt he was just the person to manage our corporate relations. Visit our office and this guy will be sure to extend a personal welcome .