Music Software, Saas & Creator Tools

After scaling the business and working with key players across live and recorded music, we had the opportunity to take on Beatport’s global performance marketing across the streaming service and download store. This opened up a new field of operation within Growth Marketing and focusing our unique blend of market knowledge, tactical business strategy and marketing services to build and scale creator tool businesses.

Fast forward to today our work in the space sees us manage £10m+ of annual spend on performance marketing across clients like those below:

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As an agency we offer a unique insight, pairing technical knowledge with a deep understanding of the music making and consumption ecosystem, taking our huge experience in recorded music and applied it to work with companies building the tools artists and DJs rely on for their creative output every day.

Our core areas of focus lie in digital marketing strategy across a businesses’ entire operation, connecting the dots between website, tracking, CRM, eCommerce and effective paid marketing to grow a customer base you own directly, ensuring long-term results with a greater revenue yield.

Although some details of the services we fulfil are below, we don’t believe in a one-size-fits-all model; every client is different and the services we provide adapt accordingly.

Marketing Stack Setup & Integration

Building marketing efforts on the right foundations is essential. Without a clear view of what is happening, and where, progress and improvements cannot be made. When starting with a new client we audit the current technical setup, and will suggest changes and improvements where needed.

For some clients, we’ve begun with a clean slate, assisting them in setting up tracking systems, CRM, and eCommerce solutions. Additionally, we’ve provided guidance on website UX, prioritising marketing efficiency and effectiveness.

Paid Marketing

Running hands on Paid campaigns across multiple channels is at the core of what we do with a lot of clients. We run everything in client owned accounts to ensure all data is retained by the client long term. We advise on creative and strategy, and we handle all ad booking, management and optimisation.

CRM Setup & Operation

We help clients design and optimise CRM systems tailored for their specific needs, ensuring seamless customer journeys from acquisition to retention. From selecting the right platform to automating campaigns and segmenting audiences, we help you build a CRM that drives engagement and maximizes lifetime value.

Reporting & Transparency

Our data-driven approach gives you full visibility into your marketing performance. We provide clear, actionable reporting that tracks key metrics, campaign effectiveness, and ROI—helping you make informed decisions and continuously refine your strategy.

Specialist Marketing Department

Often with clients we work with we form their in-house marketing team, working alongside company stakeholders and other third party expertise to create a forward thinking and agile entity. Other people will come and go as part of the process, as and when they are needed, e.g., web developers, content creators etc, but we can be there to manage those processes and be that central source of knowledge and marketing execution throughout.

What Is It Like Working With Motive Unknown?

Current & Past Clients