Motive Unknown is a strategic marketing agency based in the UK. Our artist clients cover anything from top-tier pop (Spice Girls, Robbie Williams, Jungle) through hip hop (Run The Jewels), electronic (Chase & Status, Underworld, Moby) and more. Our label clients take in Because (Justice, Daft Punk) Dirty Hit (The 1975, Beabadoobee) Partisan Records (IDLES, Fontaines DC), Domino Records (Arctic Monkeys, Wet Leg), Warp Records (Aphex Twin, Danny Brown, Flying Lotus), LuckyMe (Baauer, Hudson Mohawke), and Lex Records (MF DOOM) among others.
The main function of the marketing manager role will be to manage client relationships and lead in the creation and execution of original, creative, best-in-class marketing initiatives for those clients, primarily focused on the recorded music space (i.e. labels, management companies, artists direct etc).
Key responsibilities include
- Managing all projects with allocated clients and providing digital marketing services across organic and paid campaigns, reporting, CRM and overall online presence.
- Managing client relationships allocated to your team.
- Crafting best-in-class marketing strategies for our clients, in line with Motive Unknown’s core vision for marketing music in 2024.
- Working with the rest of the team to develop effective digital marketing strategies for clients.
- Managing the practical execution of the digital marketing campaigns for all applicable territories.
- Staying abreast of - and evangelising - new and emerging technologies to the team and clients, for consideration within campaigns.
- Planning ad campaigns for clients across social ad networks as applicable.
- Overseeing the booking of ads across Facebook, Google and other social ad platforms (TikTok, Snapchat etc), but sometimes also booking directly if required.
- Organising comprehensive reports of both top-line results and deeper data insight and delivering to respective team members.
- Managing any line reports or service providers you are working with (e.g. assistants, agencies, freelancers).
- Organising the delivery of all necessary ad assets (display ads, video content, other interactive assets), via third parties as required.
- Managing client data collection and retention.
- Ensure clients are kept informed of key developments in the online marketing space.
- Develop relationships with key services and platforms around the online marketing space (Facebook, Google, YouTube, Tiktok etc.)
Desirable skills
- Minimum 3 years experience working on digital marketing campaigns
- Intelligent, diligent individual with an eye for detail
- Great communication skills
- Experience of analysing data
Personal Qualities
- Deep understanding of the cultural landscape, particularly relating to music.
- Engagement with and a comprehensive understanding of contemporary communication and networking platforms.
- Proactive - Takes initiative in identifying opportunities and solving problems.
- A passion for technology and the use of emerging tools and platforms for working efficiently, and the exploration of new possibilities.
- Curiosity - Stays informed of industry trends and new technologies.
- Has a history of self development and learning.
- Analytical mindset - The ability to use data to make informed decisions
- Critical thinking - Uses balanced and informed sources of information to form strategy and decision making.
- Persuasive - Has the ability to present convincing arguments and sell in ideas, concepts and courses of action.
- A real team player; someone who enjoys being part of a team seeing success and thrives on that.
- Investment into who we are as a company, what we are trying to achieve and a shared view of what's possible within that