How do you go about marketing a 4 hour quiet ambient album with 40+ minute… →
Matt Cheetham joins Motive Unknown as Director
I am delighted to announce that Matt Cheetham has joined Motive Unknown as Director. Matt… →
The next successful music app will be one that break’s Spotify’s editorial stranglehold
Consider two things around Spotify: the "tyranny of choice" problem, and the platform's own stranglehold… →
Claire Mas: What Digital Mistakes Are You Making Every Day?
If you were to look up "dangerously clever" in the digital marketing dictionary, I suspect… →
Spotify’s march to monopolise playlists continues
Spotify offer some great tools to analyze and present your artist presence on their platform,… →
Why the music industry needs Facebook to launch its own streaming audio service
In my previous article, I talked about how Spotify is getting it wrong by not… →
This image perfectly illustrates how Spotify are getting it wrong
I love Spotify, and love the team there. In terms of being reachable, responsive and… →
What Next For Music Marketing?
(This article is reposted from Lucy’s own website Hybrid Language, which you can check out… →