Consider two things around Spotify: the "tyranny of choice" problem, and the platform's own stranglehold… →
The next successful music app will be one that break’s Spotify’s editorial stranglehold
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Claire Mas: What Digital Mistakes Are You Making Every Day?
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If you were to look up "dangerously clever" in the digital marketing dictionary, I suspect… →
Spotify’s march to monopolise playlists continues
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Spotify offer some great tools to analyze and present your artist presence on their platform,… →
Why the music industry needs Facebook to launch its own streaming audio service
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In my previous article, I talked about how Spotify is getting it wrong by not… →
This image perfectly illustrates how Spotify are getting it wrong
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I love Spotify, and love the team there. In terms of being reachable, responsive and… →
What Next For Music Marketing?
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(This article is reposted from Lucy’s own website Hybrid Language, which you can check out… →