If you were to look up “dangerously clever” in the digital marketing dictionary, I suspect you’d find a photo of Claire Mas in there. Recently Claire delivered a fantastic presentation at AIM’s Music Connected event, which highlighted the various ways in which those running the digital side of artist campaigns get things wrong. Anything from ignoring mobile compliance, failing to drive people to your website (rather than a retail point) and overlooking email all come under fire, and rightly so.
This is the kind of video every person working in marketing – and not just in the music industry – should be forced to watch before they can start working with a company. Take 30mins of your time and thank us later!
The above embed is actually a playist of all Claire’s recent presentations, and every one of them is worth a watch. Dive in!