A strategic


Client: Alt-J – An Awesome Wave

Client: Dan le sac vs Scroobius Pip – Repent Replenish Repeat

Client: Domino Records

Client: Drenge – Drenge

Client: Eliza and the Bear – Friends

Client: Infectious Music

Client: Local Natives – Hummingbird

Client: Moby – Innocents

Client: BBC Playlister

Client: Generator

Client: Ry X – Berlin

Client: Special Request – Soul Music

Client: Villagers – Awayland

Client: The Acid – EP

Client: Thumpers – Galore

Client: These New Puritans – Field of Reeds

Who we are

Darren Hemmings founded Motive Unknown in September 2011. The company's first client was Infectious Music and the first campaign was Alt-J's platinum-selling "An Awesome Wave". Since then, clients have included Sony RED, Domino Records, Brownswood, Fabric, Sunday Best and more, across campaigns for the likes of Villagers, Local Natives, Moby, dan le sac VS Scroobius Pip, Drenge and Thumpers among others. In addition to artist campaigns the company also handles all partnerships and marketing for the AIM Independent Music Awards and teaches digital marketing practice for the likes of Generator, AIM and IMRO among others.

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The Daily Digest is a newsletter curated by Darren that goes out every Monday to Friday, summarising the day's news in music, tech and apps. Browse our archive and read previous issues here. It is free to receive and now goes out to just under 1,000 music industry professionals predominantly in the UK but also in the US and Europe. Sign up below!

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